Designed holiday concepts for Timberland showing different nature scenes to reflect their outdoor brand.

Designed the look and feel of the brand to reflect an internationally, unbiased human experience with connecting family dynamics.

Achieved multi-million sales with impactful package and POS designs for LED mass-market retailers by defining budget and creative direction for product lines with designers, ad agencies and photographers. Also modernized communication with facilities in China to reflect substantial production increase. LED lighting is both energy and cost effective.

In 2001, the signage had sales growth ranging from 119% to 309% profit in 2 months from 10 stores nationwide. Merchandising methods drove an increase in impulse purchases and as a result of the success, Toys R Us rolled out to other stores.

Generating a total of $10 million in sales during the first year with the dynamic package and product design drawn for the modern woman who uses Ulta Cosmetics. “The design met our branding mark to a tee” - Ulta Cosmetics

Appeared in Tampa Tribune with Spencer’s Gifts, which doubled its card sales since promotion.